reel-enginePromo reels for social media: animation and sound born together
Promo reels for social media: animation and sound are born together, so every hit lands exactly where the event is on screen.
Reels are normally cut in an editor: move a scene and the sound drifts, change a timing and you redo everything. For a series of reels for one product that is slow and different every time.
Here a reel is born as one whole: the animation and the soundtrack come from a single script. Every hit lands on the on-screen event, and a new version — another beat or text — takes minutes.
Every hit in its place
The rhythm is set upfront and the sounds land on the on-screen events without manual fitting — and stay in place when things change.
A series, not one reel
One script yields variants: with humour, on trap, on phonk, a club cut. One product, several angles at the audience.
Works on mute
The point is in the on-screen text, so the reel works with the sound off — the way feeds are usually scrolled.